Energy & Utilities
Frank N. Magid Associates works with energy, utility, and retail fuel companies better understand and evolve their brand images among important constituencies. Applying our deep insight into the mindset of cost- and environmentally-conscious consumers, Magid helps our energy and utility clients better appreciate how their marketing and communications are likely to impact their reputation in the eyes of the consumer. Whether it is a utility company devising a crisis communications strategy, a gas station chain trying to understand the relationships between gas purchases and in-store impulse buys, or a Supermajor seeking to increase awareness of its “green” initiatives, Magid’s ability to combine research-driven insights with customer and communications strategies translates directly into closer relationships between consumers, stakeholders, and our energy and utility clients.
Developing a Simplified Communication Strategy for an Energy Company to Effectively Engage with the Media and Consumers
A Fortune 500 company engaged in natural gas transmissions hired Frank N. Magid Associates to conduct media and presentation training for the company’s CEO and media spokespersons in preparation for upcoming public relations opportunities. Because of the complexity of the company’s industry, its representatives often had difficulty translating their work into layman’s terms. Consequently, Magid developed an approach which simplified and clarified communications to consumers and reporters. This opportunity evolved into a continual engagement with the company to help its spokespersons communicate effectively both internally and externally.