Talent Services
We understand that talent is a tool our clients can leverage to reach a larger strategic goal. Better audience rapport leads to viewer loyalty.
Magid consultants work with talent to identify performance strengths and weaknesses. Our intensive individual work sessions are customized to the unique needs, talents and personalities of our clients. The goal: to help performers find and build upon their natural strengths. This process can help even the most experienced veterans reach a higher level of on-air performance.
At Magid, performance coaching is not a commodity. Here's why:
- Coaching is based on consumer research - By utilizing proprietary research techniques, such as Magid Performance Predictor™, Magid coaches can track performance against key determinants of viewer preference and customize instruction and training for the individual or unique situation.
- The Marion Method™/Imperative Technique™ - This coaching method assists talent in becoming tactically better at performance without becoming preoccupied with the technicalities of the delivery.
- Coaching to strategic goals - While the concept of "the authentic self" needs to be preserved, our performance coaching supports station (or program) image, brand and position.
- Image consultation - Relying on consumer research indicating viewer preferences, Magid offers expert advice on how to develop an appealing, professional on-air appearance.
- Support and reinforcement - Magid talent coaches dedicate themselves to sustaining the momentum through frequent follow-ups and reviews of performance examples.
Clients routinely turn to Magid Talent Placement Services to fill vacancies or to staff expansion projects. Our mission is to identify and share with our clients the best possible on-air performers and programming personnel available for their needs.
Magid tracks and maintains a database of nearly 30,000 on-air, production and management people by taping every television market in the United States on an annual basis. We also gather resumes and audition tapes from individuals around the world.
If you are looking for a new career opportunity in television, there is absolutely no fee for participating in the Magid database. To be included in our talent database, please submit your resume and video sample to: Frank N. Magid Associates, Talent Placement Services, One Research Center, Marion IA, 52302.
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