Break Through Parity In Your Market

Overcoming parity - either real or perceived - has become a huge barrier to growth for many local news stations as well as national broadcast and cable news operations. The challenge of providing content that viewers find unique and valuable has never been greater.

With that in mind, we created the Magid Immersion Process™ - the most intensive and effective path toward newscast innovation in the industry today. This comprehensive process requires an unprecedented level of collaboration between you and a team of Magid experts to develop a host of newscast elements that will set your product apart.

Leverage Our Research and Resources To Fuel Innovation

The Magid Immersion Process™ starts with an extensive assessment of your news operation's overall position - from current research and ratings data to internal culture and practices. From there, the client and a team of Magid consultants turn their efforts toward creating and producing fresh, highly innovative pilot newscasts. Of critical importance is our ability to collaborate and create pilots that can actually be produced within our client's current constraints, not some "pie in the sky" ideal that is not actionable.

We then move towards a rigorous research phase where news viewers vet and provide a wealth of opinions on every concept and video segment we've developed together. Here's where we learn what works (or not) and why.

Building Blocks For Enduring, Positive Differentiation

Once we've analyzed the research and discovered the innovative elements that "pop" for your audience, we develop a plan to ensure long-term success. Creating and implementing ideas for powerful breakthroughs demand a huge commitment of time, energy and resources.

Leverage the Magid Immersion Process™ to advance your position and differentiate your product from the generic.