Performance Coaching
We understand that talent is a tool our clients can leverage to reach a larger strategic goal. Better audience rapport leads to viewer loyalty.
Magid consultants work with talent to identify performance strengths and weaknesses. Our intensive individual work sessions are customized to the unique needs, talents and personalities of our clients. The goal: to help performers find and build upon their natural strengths. This process can help even the most experienced veterans reach a higher level of on-air performance.
At Magid, performance coaching is not a commodity. Here's why:
- Coaching is based on consumer research - By utilizing proprietary research techniques, such as Magid Performance Predictor™, Magid coaches can track performance against key determinants of viewer preference and customize instruction and training for the individual or unique situation.
- The Marion Method™/Imperative Technique™ - This coaching method assists talent in becoming tactically better at performance without becoming preoccupied with the technicalities of the delivery.
- Coaching to strategic goals - While the concept of "the authentic self" needs to be preserved, our performance coaching supports station (or program) image, brand and position.
- Image consultation - Relying on consumer research indicating viewer preferences, Magid offers expert advice on how to develop an appealing, professional on-air appearance.
- Support and reinforcement - Magid talent coaches dedicate themselves to sustaining the momentum through frequent follow-ups and reviews of performance examples.
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