Consumers and Media Buyers Cautiously Report Excitement about Device's Interactive, Multimedia Functionality Minneapolis, MN – January 28, 2010 – Frank N. Magid Associates, Inc., a research-driven strategic media advisory firm, announced today findings from consumer focus groups and one-on-one executive interviews with media buyers focused on the tablet category, its potentially ::: More
The performances on “American Idol” may be erratic and the plot twists on “Lost” may be unpredictable, but one facet of television is certain: the costs just keep going up.
On New Year’s Day, the
A recent study of high-definition television ownership and viewing behaviors by Frank N. Magid Associates reveals the continuing disparity between HDTV set ownership and service adoption, and the major opportunities for operators to grow their HDTV ownership base and programming customers through improved communication of the benefits of HDTV service. ::: More
U.S. mobile consumers say they are ready for live, local Mobile TV, with the concept of watching live digital television via a mobile device appealing to half of those surveyed. When asked what live video they want to see, nearly nine out of ten survey respondents say they are interested ::: More
