Recent Press
28 JUL 2008 - Birth Of A Station
The launch of a full-power station in a substantial market is exceedingly uncommon. Broadcasting veterans are hard-pressed to name a Big Four affiliate built from scratch in recent years. “It's quite rare these days,” says National Association of Broadcasters Executive VP Dennis Wharton, “particularly in a market the size of ::: More
24 JUL 2008 - Short-Form Videos Dominate Online Viewing
Frank N. Magid Associates, the world leader in research-based consultation, and Metacafe®, whose more than 30 million1 unique viewers each month make it one of the world’s largest video entertainment sites, today released survey results revealing consumer behavior and preferences in online video ::: More
22 JUL 2008 - CBS Releases Study On Online Video Usage
Online video streaming of full episodes are driving more audiences to network TV, according to a new study from CBS Interactive, conducted by Magid Media Labs, surveying 50,000 users of the CBS Audience Network.
The report found that having full episodes available to view online had an overall beneficial effect on ::: More
17 JUL 2008 - Watching The Watchers
Media companies want to know who's doing what in the brave new world of online video. The early answers are in.
A guy--let's call him Brad--longed for the company of his wife, so he took his iPod to bed. Confiding in an NBC researcher, Brad tells how he inserted his earplugs, ::: More
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