Media Strategy

Frank N. Magid Associates leverages its traditional and new media expertise, understanding of media consumption, experience-based best practices and research capabilities to develop and implement media strategies that effectively reach and engage target audiences. Magid's unique consumer perspective and media expertise acquired from over fifty years of experience allow clients to successfully utilize media platforms and content to influence customer behaviors amidst an increasingly fragmented media landscape. A successful media strategy addresses several questions, including:

  • What content on which media platforms resonates most with target audiences?
  • What are the unique values of each media platform and how can they be leveraged to engage target markets?
  • How should the company position its marketing message on each platform and for different target markets?
  • Which media mix enhances the brand and drives engagement and sales?

Case Study

Applying Magid's Television Station Expertise and a Market, Station, and Audience Analysis to Improve Station Products and Revenues

Leveraging Frank N. Magid Associates’ 50+ years of expertise in the local media space, a local television station partnered with Magid to understand how to differentiate and enhance its products to take advantage of product strengths and the vulnerabilities of its key competitors. Magid implemented an intense consulting process including a market analysis of ratings and competitor content across platforms, and an in-depth station analysis of product strengths, weaknesses, and vulnerabilities. The comprehensive external and internal analysis was complemented by primary research to assess market audience ideals, identify brand attributes and opportunities, and identify potential breakout strategies to move the audience measurement needle. Based on the analyses and research findings, and through a lens of its local station expertise, Magid provided recommendations to improve current products and develop new products that took advantage of market opportunities, station strengths, and viewer needs. Magid provided consulting support and progress assessment to drive change, and continues to make consultation visits to the station to ensure tangible progress and ROI.