Frank N. Magid Associates’ consulting services are aimed at helping clients to formulate and then implement an effective corporate strategy. These strategies are predicated upon a thorough assessment of the strengths and weaknesses of the client’s brand, core competencies, competitive positioning, and operations. A corporate development strategy addresses a number of questions, including:
- What are the markets and targets that represent the greatest revenue opportunities?
- How should the company allocate its resources across various corporate initiatives?
- How will new technologies represent both threats and opportunities?
- Which investment opportunities will complement the company’s current product offerings and grow its business?
Applying Magid's Television Station Expertise and a Market, Station, and Audience Analysis to Improve Station Products and Revenues
Leveraging Frank N. Magid Associates’ 50+ years of expertise in the local media space, a local television station partnered with Magid to understand how to differentiate and enhance its products to take advantage of product strengths and the vulnerabilities of its key competitors. Magid implemented an intense consulting process including a market analysis of ratings and competitor content across platforms, and an in-depth station analysis of product strengths, weaknesses, and vulnerabilities. The comprehensive external and internal analysis was complemented by primary research to assess market audience ideals, identify brand attributes and opportunities, and identify potential breakout strategies to move the audience measurement needle. Based on the analyses and research findings, and through a lens of its local station expertise, Magid provided recommendations to improve current products and develop new products that took advantage of market opportunities, station strengths, and viewer needs. Magid provided consulting support and progress assessment to drive change, and continues to make consultation visits to the station to ensure tangible progress and ROI.