Communication & Marketing Strategy

Frank N. Magid Associates develops communication and marketing strategies that effectively reach and engage consumers to build brand awareness and loyalty and drive sales growth. These strategies leverage Magid's keen understanding of what and how marketing and communication will motivate people to behave in certain ways and our experience-based media expertise. Using these insights, we have created time-honed processes for developing highly successful communication and marketing strategies that identify the messaging and media platforms that will best deliver on our clients’ goals. A clear communication and marketing strategy will address many questions, including:

  • What media platforms should be leveraged to reach target markets?
  • What messages and content will best engage with target markets to drive brand awareness and purchasing behavior?
  • How should a communication and marketing campaign be customized to reach dissimilar consumer segments?
  • How does a communication and marketing strategy deliver a return on investment?

Case Study

Building a Brand and Communications Strategy to Improve the Reach and Resonance of Brand Messaging

Realizing that its messaging was not being effectively conveyed to the general public, a non-profit organization focused on promoting health and wellness engaged Frank N. Magid Associates to improve its brand messaging and communications strategy. Extensive research provided the organization with a number of concepts that interested a broad range of audiences and aligned with the brand image of the organization. While the company’s original goal of television advertising proved impractical, Magid's strategy consulting and coaching led to the development of a user-generated, content-driven website which has proved immensely successful in spreading the non-profit’s brand image and messaging consistently and effectively.