Communication & Marketing Strategy
Frank N. Magid Associates develops communication and marketing strategies that effectively reach and engage consumers to build brand awareness and loyalty and drive sales growth. These strategies leverage Magid's keen understanding of what and how marketing and communication will motivate people to behave in certain ways and our experience-based media expertise. Using these insights, we have created time-honed processes for developing highly successful communication and marketing strategies that identify the messaging and media platforms that will best deliver on our clients’ goals. A clear communication and marketing strategy will address many questions, including:
- What media platforms should be leveraged to reach target markets?
- What messages and content will best engage with target markets to drive brand awareness and purchasing behavior?
- How should a communication and marketing campaign be customized to reach dissimilar consumer segments?
- How does a communication and marketing strategy deliver a return on investment?
Developing a Marketing Strategy for a Leading Pharmaceutical Company to Effectively Reach and Engage Clinicians and Consumers
Pharmaceutical sales are a notoriously difficult endeavor, as success relies on the company’s ability to understand the motivation and preferences of both clinicians and consumers. To help drive sales in this challenging landscape, a leading pharmaceutical company asked Frank N. Magid Associates to help develop a marketing and communications strategy customized for doctors, nurses, patients and prospective consumers. Magid launched a study that determined which functional and emotional drivers led doctors to prescribe specific medications, complemented by consumer segmentation and message receptiveness research. Magid’s insights informed the development of effective messaging and marketing that engaged clinicians and consumers across media platforms, leading to improved performance and sales for the client.