Communication & Marketing Strategy

Frank N. Magid Associates develops communication and marketing strategies that effectively reach and engage consumers to build brand awareness and loyalty and drive sales growth. These strategies leverage Magid's keen understanding of what and how marketing and communication will motivate people to behave in certain ways and our experience-based media expertise. Using these insights, we have created time-honed processes for developing highly successful communication and marketing strategies that identify the messaging and media platforms that will best deliver on our clients’ goals. A clear communication and marketing strategy will address many questions, including:

  • What media platforms should be leveraged to reach target markets?
  • What messages and content will best engage with target markets to drive brand awareness and purchasing behavior?
  • How should a communication and marketing campaign be customized to reach dissimilar consumer segments?
  • How does a communication and marketing strategy deliver a return on investment?

Case Study

A Leading Medical Institution Partners with Magid to Develop a Unified Communication and Brand Strategy to Improve Operations and Internal Buy-In

Healthcare institutions historically have complex infrastructures that contain departmental silos with a different focus. But in today’s progressive healthcare arena, innovative approaches to integrate departments and financial resources are essential to streamlining efficiencies and creating a unified brand. A leading Midwestern medical school’s newly restructured human resources department engaged Frank N. Magid Associates to develop a two-day executive workshop to establish an overarching brand, set unified communication and departmental goals, and practice the delivery of key messages. The workshop led to a successful launch of the new department and improved operations and buy-in among its internal constituents.