Frank N. Magid Associates provides research that analyzes advertising effectiveness across multiple platforms, devices, and ad formats. This research then informs strategic recommendations that result in optimized advertising ROI and strengthened brand equity. An assessment of a company’s advertising effectiveness will address many questions, including:
- Does the client's creative execution reinforce the brand in a positive way?
- What is the impact of various ad formats on ad effectiveness, recall, level of engagement, and brand lift?
- Is the client employing the most effective media mix?
- How does ad effectiveness differ across platforms, ad formats, and target audiences?
Identifying Online Advertising Best Practices to Demonstrate Value to Prospective Advertisers and Improve the ROI of Current Advertisers
In order to improve its online advertising revenues, a broadcast television network partnered with Frank N. Magid Associates to investigate advertising metrics including aided and unaided brand recall, brand favorability, purchase intent, attitudinal preferences, and likelihood to recommend based on advertisements by various brands. This research was used to develop online advertising “best practices” that were used to demonstrate its value to prospective advertisers, and improve ad performance among existing advertisers. Magid continues to pre-test and post-test advertisements to improve the network’s online ad performance and drive traffic and revenues.