For the last fifty-three years, Frank N. Magid Associates has carefully studied human behavior and how communication affects it. We possess an uncanny understanding of what and how marketing and communication will motivate people to behave in certain ways. This understanding provides us with a unique customer lens through which we analyze and develop strategies that successfully change consumer attitudes and prompt behavioral change in a way that leads to optimized business performance.

Leveraging this unique perspective, Magid has developed a range of robust capabilities to help our clients solve problems and take advantage of opportunities. Our capabilities extend across the product development lifecycle and across levels and types of organizations. They include: